CONSUMERS DRIVE BIG BRANDS
Value-aligned customer experiences are key to igniting growth in today’s marketplace, while creating brand alignment requires businesses to understand what drives consumer behavior.
Surprisingly, they are willing to pay more for environmentally friendly products, which big brands are backing at an accelerated pace.
Today’s Sustainable Options
Today, companies large and small are taking sustainable packaging seriously and are increasingly considering it as an option.
There is a growing realization that sustainability in packaging is not something that brands can side-step. Sooner or later, whether through government regulation, the sheer force of nature or the overwhelming weight of public sentiment, we will need to take action.
For years the packaging industry has depended predominately upon single use PE (polyethylene), polymer-based plastics as the core of their packaging. However, we are seeing stark evidence that between the depletion of non-renewable resources and unimaginable waste disposal issues, the current usage of PE plastics simply is not the most sustainable option - companies are looking for better alternatives.
What are my options? How do they measure against your business, market and environmental considerations? What are the best options for my products?
The Choose Green Checklist provides you with guidance, as an easy to follow checklist to ensure the options you choose are measures against your business, product requirements, market goals and company needs.
This checklist will give you the confidence to make the best and most informed packaging decisions. Request your Choose Green Checklist Today!